Pay Per Click Advertising, also known as paid search is a method of advertising that will obtain instant results and drive targeted traffic to your website. Buy paying a predetermined amount for each visitor to your website you are able to promote your website on the first pages of major search engines like Google.
You may be familiar with the “sponsored links” that appear to the right hand side of the “natural” results in Google. To see an example please click here.
These “sponsored links” are a result of companies using Google Ad Words, Google’s Pay Per Click advertising platform.
Unlike Search Engine Optimisation which may take several months to flourish, PPC advertising is instant. After campaign creation your website may be found on the first pages of major search engines in minutes. Search Engine Optimisation has limitations to the amount of keywords that you are able to optimise for. With PPC advertising you can choose to appear for hundreds of keywords related to your website.
You determine how much you are willing to pay per visitor to your website. The higher your cpc (cost per click) the higher your position in the sponsored links. The current cost per clicks varies greatly on the competitiveness of your market but an average campaign should be looking at between £0.05 and £1.00 per click.
The beauty of PPC advertising is that you can set a daily or monthly budget, so that you never end up spending more than you want to. If you want to spend £1 a day you can!
Here at Higher Sites we offer a Pay Per Click solution that puts you in the driving seat. We will invite you to come and spend a couple of hours in our offices and will assist you in creating a Google Ad words campaign. The idea behind this is that you will leave with enough confidence to be able to control your own campaign. Of course you will be able to leave it as created but the main aim is to teach you how the system works and how to control it yourself. The advantage of this is that you pay considerably less than you would normally. An internet marketing company will charge a monthly fee, on top of your campaign spend, and an account creation fee.
Our program will include:
The cost of the PPC program is just £299 and will include ongoing email support. Please contact Jon Dunn on 01460 55662.
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